Pre-Fall with Laura Rylands.
Where do we even start with this shoot? Let’s start with the centre at the focus, our model Laura Rylands.
Laura Rylands has modelled for Mulberry, Balmain, she’s just opened Remain’s (Birger Christensen) SS25 at Copenhagen Fashion week, and she told us on set that she may be optioned for a certain designer who has just gone namesake under her own brand after hailing at one of the best brands ever to existed (according to Molly anyway) but you didn’t hear that from us...
The Team, agency Director, Molly had been wanting to put together a shoot with a mature model for a while now, having been waiting for the right time to be able to execute the shoot with the right team and season. It was a no-brainer to have Annie Hertikova involved. A long-time friend of Molly with an outstanding roster of clients under her belt, having previously worked together at Net-A-Porter, Annie was a non-negotiable on this shoot, along with Laura in fact. Her style, elegance and eye was perfect for a pre-fall shoot at a gorgeous studio in East London. Molly and Annie worked together on what pieces should be included and took inspiration from The Row and Carven to blend a seamless, transitional shoot.
Disclaimer: Annie is the only person trusted to show up on our shoots not showing us in advance of the looks, that’s trust.
Emily Engleman, our Makeup Artist for the day and new found agency friend and London based make-up artist, crafted looks that were delicate and timeless, enhancing Laura's natural beauty.
Holly Newnham, our Creative Content Assistant, our behind the scenes whizz, captured all the social media content on the day, from behind the scenes, to content perfected for TikTok, she’s a force to be reckoned with on set and we look forward to seeing the content she gets after every shoot.
Mixing our tight-knit in-house team with new and exisiting agency friends is what we love doing, it was a dream shoot and probably one of our favourites to date. Each look was carefully considered by Annie and the whole team to produce a simple but sophisticated collection of images. See the full lookbook of images on our Instagram and our Work page on the site, but for now find some of our favourite behind the scenes images captured by Holly.
28/07/2024
Shoot Location : London
Model : Laura Rylands
Stylist : Annie Hertikova
Creative Director : Molly Jones
Photographer : Jakub Taylor
Makeup Artist : Emily Engleman
Creative Content Assistant : Holly Newnham